Dox Kayak Club

For the Dox Kayak Club branding, I aimed to create a logo that feels welcoming to everyone while maintaining strength and boldness. The name "Dox" is derived from the last three letters of my last name, Haddox. The design features clean, flowing lines that suggest the peaceful movement of water, with a kayak silhouette subtly incorporated into the logo. The typography is bold and strong, providing a sense of confidence and stability without feeling intimidating. The color palette blends soothing blues and greens, evoking calm and connection to nature. Overall, the branding is crafted to make the club feel approachable, yet professional, inviting all to experience the joy of kayaking.